Jennifer Schwegman

Why PR is Important…

Karen Emanuelson Joins Schwegman Communications

We are thrilled that veteran online marketing strategist Karen Emanuelson is part of our team, helping us develop strategies and plans for integrating media relations with web and traditional marketing efforts. She’s a genius with a track record for chalking up results in Internet-based marketing and social media communications. No wonder she’s a popular speaker/lecturer for SCORE and other entrepreneurial organizations/courses.

Read the press release.

Sharing some good news…

We’re used to telling our clients’ stories, so when a client reciprocates, we’re button-popping proud. Thank you for indulging us with this inspiring tale of how Schwegman Communications used visibility, versatility, and value to help a national client become an industry household word.

PeopleNet PeopleNet’s double-digit growth was nipping at the heels of its largest competitors in the trucking industry’s in-cab technology and mobile mobile communications market. When Meghan AuBuchon joined the company to head up marketing communications, she began to use public relations to capture the market’s share of mind and outsmart the deeper-pocketed competition without outspending them.

Within the first six months, Schwegman Communications secured more ink than we ha in the previous five years,” says AuBuchon. “They raised our PR metrics 450% in the first year and continue to surpass our goals each year. They really know how to translate technology into compelling business language and messages that resonate with prospects and support lead generation.”

Read the entire story. Then call us to learn how we can help your company gain traction in traditional and online media.

PeopleNet Delivers Engine Reporting for CNG, LNG Vehicles

PeopleNet is delivering engine reporting for compressed natural gas and liquefied natural gas vehicles. Fleets running traditional diesel-powered vehicles and alternative fuel-powered vehicles can accurately compare fuel use and efficiency as PeopleNet translates the data set of pounds of compressed or liquid gas to diesel equivalent gallons.

Full article available at Commercial Carrier Journal

PeopleNet Dishes on Tablets as the Next Big Thing in Trucking

Touch and Go

TABLETS ARE THE NEXT BIG TOOL FOR TRUCKING

Tablet computers and smartphones, their smaller technological cousins, are getting a much closer look as highly practical portable communication devices for truck drivers to supplement in-cab communication devices, replace bulkier laptops, or both.

Read full article at FleetOwner.com

FleetNews Highlights PeopleNet Founder

PeopleNet founder and ceo to Lead Trimble’s transportation and logistics division

Trimble has announced the appointment of PeopleNet founder and CEO Ron Konezny as general manager of Trimble’s worldwide Transportation and Logistics (T&L) Division.

Read full article on FleetNews.com

Robert Half Management Resources Offers New Year’s Resolutions for Your Career

The New Year begins in a few days, and it could mean for you a time to start fresh.

Not just a health start or starting a new book, but how about a new job?

Whether you’re looking to find a new career, or perhaps you want to go for a promotion. There are plenty of resources out there to help move you forward.

Jim Kwapick, District President for Robert Half International, spoke with Kim on KARE 11 Sunrise about tips for those of you looking to make some career resolutions.

Commercial Carrier Journal Highlights PeopleNet’s In-cab Navigation

PeopleNet, a provider of integrated onboard computing and mobile communications systems, announced enhancements for its In-Cab Navigation, powered by Maptuit NaviGo, designed to make it easier for both drivers and back-office personnel to use. “These enhancements are based on driver feedback and fleet requests, reflecting the pursuit of continuous improvement to meet user needs shared by Maptuit and PeopleNet,” says Brian McLaughlin, PeopleNet chief operating officer. “Efficiency is job number one, and the new route compliance and map details provide valuable information that help drivers save time by pinpointing exact arrival locations that meet customer guidelines and more, and fleets save money by reducing out-of-route miles.”

Read full article at Commercial Carrier Journal

Headline Humbug: Creating Engaging Headlines

Maybe it’s an excessive dose of tryptophan, but I am really tired (mostly bored) with headline hoopla.

Out with the Old
Heading “100 overused headline ideas” is the use of numbers. I’m ready to take 10 running steps and jump off of a 15-story building! I’d take good old-fashioned cognitive dissonance over numerical figures any day. Instead of five things to avoid or 15 ways to…, how about “little known facts that can kill you.”

Another overused headline tactic is superlatives. Talk about crying wolf. Cut the hype, and be real. PT Barnum has left the building. Our widget has saved users millions of dollars. The truth can be powerful in its own right.

Read More»

Securing a Feature Article

Do reporters know your company name but nothing about your organization? Are you tired of only being mentioned in articles when your competition is being quoted and getting all of the ink?  Here are six tips to help transform your company from one that gets mentioned to one with top billing in a full feature spread.

Read More»