Star Tribune Highlights Schwegman Communications

Communications firm reaches across generations

A baby boomer and Gen X-er have discovered that their generational diversity can be a strategic asset when interacting with customers.

Two things jump out at first blush about ­Schwegman Communications. First is the multigenerational approach the small agency brings to the workplace. Principals Jennifer Schwegman and Karen Winner match Gen X savvy with baby boomer sensibility respectively in bringing marketing strategies to their business clients. Second, there is no home office for the 16-year-old firm as it strives to keep overhead low.

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