Communications firm reaches across generations
A baby boomer and Gen X-er have discovered that their generational diversity can be a strategic asset when interacting with customers.
Two things jump out at first blush about Schwegman Communications. First is the multigenerational approach the small agency brings to the workplace. Principals Jennifer Schwegman and Karen Winner match Gen X savvy with baby boomer sensibility respectively in bringing marketing strategies to their business clients. Second, there is no home office for the 16-year-old firm as it strives to keep overhead low.