Schwegman Communications Expands Media Relations and Strategic Brand and Product Marketing Talent Base to Meet Fast-Growing Demand for Services

MINNEAPOLIS, May 13, 2014—Schwegman Communications, a provider of comprehensive communications services that connect organizations with their markets, media, employees and shareholders, today announced that Elisabeth Grant and Meghan AuBuchon have joined its network of independent professionals to meet the needs of its fast-growing client list.

 

Grant has more than 20 years of experience providing marketing, PR, and media and analyst relations strategy services to clients across the U.S. Prior to becoming a consultant, she spent seven years at Fourth Shift (subsequently SoftBrands, now Infor), where she was responsible for media and industry analyst outreach as well as internal and external communications. Under her leadership, editorial coverage increased by 300%. Grant’s mix of agency and client-side experience, along with her deep roots in the IT and healthcare industries, brings a wealth of B2B and B2C experience to the Schwegman team.
A B2B and B2C strategic brand and product-marketing consultant, AuBuchon was previously vice president of marketing for Winland, where she drove the vision and execution of an organizational rebrand, product launch, channel and reseller sales programs, and go-to-market strategy for its transition to a SaaS-based service provider. As director of marketing communications for PeopleNet, AuBuchon initiated and led innovative market and customer communication programs that resulted in increase in industry exposure, in addition to a 37 percent leap in lead generation. She led the company into social media and elevated PeopleNet’s annual user conference to attract 1,000-plus customers, prospects, and trucking industry representatives, including media, government, and other product and service providers.

 

About Schwegman Communications

Schwegman’s aggressive communications strategies deliver visibility, versatility, and value through customized marketing, public relations, employee, and shareholder programs designed to meet business goals. Delivering compelling content through a variety of communications vehicles, Schwegman boosts brand awareness, and supports sales with effective positioning, publicity and promotion. For more information about Schwegman Communications, visit www.schwegmancommunications.com or call 651-247-6640.