10 Questions to Ask When Considering a Website Refresh or Overhaul

Businesses are constantly changing and adapting, so it stands to reason that their websites need to reflect the dynamics with new messaging and content. But sometimes it’s easy to fall in the trap of “keeping up with the Joneses” instead of thoughtfully deciding to redesign a site or simply adding pages and updating content. In either case, before spending a dime, here is a list of questions worth considering during the planning process:

1. What are the goals of the site? Are they any different than the current site?

  • Are we trying to close sales?
  • Are we telling a story?
  • Are we earning permission to follow up?
  • Are we hoping that people will watch or learn?
  • Do we want people to call us?

2. Who are we trying to reach? Everyone? Our customers? A certain kind of prospect?

3. What sites do we like? Which ones are easy to navigate?

4. How do people find the site?

  • Do we need people to spread the word using various social media tools?
  • Do people find the site via word of mouth? Are they looking to answer a specific question?

5. Are we building a tribe of people who will use the site to connect with each other?

6. Should ongoing news and updates be presented to visitors?

7. Is the site part of a larger suite of places online where people can find out about us, or is this our one signpost?

8. How many times a month would we like people to visit? For how long/how many pages? How will we get them to return?

9. How much money do we have to spend? How much time?

  • Who needs to update this site? How often?
  • How often can we afford to overhaul this site?
  • How many people on your team will need to be involved? How many from other departments? At what level?

10. Will the site need to be universally accessible (language and format issues)?

  • Is that information high in bandwidth or just little bits of data?

Answering these questions ahead of starting a website project will help keep it from spiraling out of control. I’ve overlooked, so please share your ideas and experiences.

Karen Emanuelson Joins Schwegman Communications

We are thrilled that veteran online marketing strategist Karen Emanuelson is part of our team, helping us develop strategies and plans for integrating media relations with web and traditional marketing efforts. She’s a genius with a track record for chalking up results in Internet-based marketing and social media communications. No wonder she’s a popular speaker/lecturer for SCORE and other entrepreneurial organizations/courses.

Read the press release.

Sharing some good news…

We’re used to telling our clients’ stories, so when a client reciprocates, we’re button-popping proud. Thank you for indulging us with this inspiring tale of how Schwegman Communications used visibility, versatility, and value to help a national client become an industry household word.

PeopleNet PeopleNet’s double-digit growth was nipping at the heels of its largest competitors in the trucking industry’s in-cab technology and mobile mobile communications market. When Meghan AuBuchon joined the company to head up marketing communications, she began to use public relations to capture the market’s share of mind and outsmart the deeper-pocketed competition without outspending them.

Within the first six months, Schwegman Communications secured more ink than we ha in the previous five years,” says AuBuchon. “They raised our PR metrics 450% in the first year and continue to surpass our goals each year. They really know how to translate technology into compelling business language and messages that resonate with prospects and support lead generation.”

Read the entire story. Then call us to learn how we can help your company gain traction in traditional and online media.

PeopleNet Delivers Engine Reporting for CNG, LNG Vehicles

PeopleNet is delivering engine reporting for compressed natural gas and liquefied natural gas vehicles. Fleets running traditional diesel-powered vehicles and alternative fuel-powered vehicles can accurately compare fuel use and efficiency as PeopleNet translates the data set of pounds of compressed or liquid gas to diesel equivalent gallons.

Full article available at Commercial Carrier Journal

PeopleNet Dishes on Tablets as the Next Big Thing in Trucking

Touch and Go


Tablet computers and smartphones, their smaller technological cousins, are getting a much closer look as highly practical portable communication devices for truck drivers to supplement in-cab communication devices, replace bulkier laptops, or both.

Read full article at FleetOwner.com