Trimble has announced the appointment of PeopleNet founder and CEO Ron Konezny as general manager of Trimble’s worldwide Transportation and Logistics (T&L) Division.
Is Your Marketing Communications/PR an Innie or Outie?
Many a marcom/PR exec has asked the age-old question of whether tis better to retain this function totally inside or work with one or more outside partners. The argument can be made for both sides, but the answer is likely to depend on budgets and goals.
While in-house employees know their companies inside and out, their focus on one company can be both an advantage and disadvantage. Working with a variety of companies, especially those in the same industry, can provide a broader knowledge base and experience with a variety of communications strategies and disciplines.
Read More»The New Year begins in a few days, and it could mean for you a time to start fresh.
Not just a health start or starting a new book, but how about a new job?
Whether you’re looking to find a new career, or perhaps you want to go for a promotion. There are plenty of resources out there to help move you forward.
Jim Kwapick, District President for Robert Half International, spoke with Kim on KARE 11 Sunrise about tips for those of you looking to make some career resolutions.
Maybe it’s an excessive dose of tryptophan, but I am really tired (mostly bored) with headline hoopla.
Out with the Old
Heading “100 overused headline ideas” is the use of numbers. I’m ready to take 10 running steps and jump off of a 15-story building! I’d take good old-fashioned cognitive dissonance over numerical figures any day. Instead of five things to avoid or 15 ways to…, how about “little known facts that can kill you.”
Another overused headline tactic is superlatives. Talk about crying wolf. Cut the hype, and be real. PT Barnum has left the building. Our widget has saved users millions of dollars. The truth can be powerful in its own right.
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