FleetNews Highlights PeopleNet Founder

PeopleNet founder and ceo to Lead Trimble’s transportation and logistics division

Trimble has announced the appointment of PeopleNet founder and CEO Ron Konezny as general manager of Trimble’s worldwide Transportation and Logistics (T&L) Division.

Read full article on FleetNews.com

How to Work with Internal and External Marcom/PR Professionals

Is Your Marketing Communications/PR an Innie or Outie?
Many a marcom/PR exec has asked the age-old question of whether tis better to retain this function totally inside or work with one or more outside partners. The argument can be made for both sides, but the answer is likely to depend on budgets and goals.

While in-house employees know their companies inside and out, their focus on one company can be both an advantage and disadvantage. Working with a variety of companies, especially those in the same industry, can provide a broader knowledge base and experience with a variety of communications strategies and disciplines.

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Robert Half Management Resources Offers New Year’s Resolutions for Your Career

The New Year begins in a few days, and it could mean for you a time to start fresh.

Not just a health start or starting a new book, but how about a new job?

Whether you’re looking to find a new career, or perhaps you want to go for a promotion. There are plenty of resources out there to help move you forward.

Jim Kwapick, District President for Robert Half International, spoke with Kim on KARE 11 Sunrise about tips for those of you looking to make some career resolutions.

Commercial Carrier Journal Highlights PeopleNet’s In-cab Navigation

PeopleNet, a provider of integrated onboard computing and mobile communications systems, announced enhancements for its In-Cab Navigation, powered by Maptuit NaviGo, designed to make it easier for both drivers and back-office personnel to use. “These enhancements are based on driver feedback and fleet requests, reflecting the pursuit of continuous improvement to meet user needs shared by Maptuit and PeopleNet,” says Brian McLaughlin, PeopleNet chief operating officer. “Efficiency is job number one, and the new route compliance and map details provide valuable information that help drivers save time by pinpointing exact arrival locations that meet customer guidelines and more, and fleets save money by reducing out-of-route miles.”

Read full article at Commercial Carrier Journal

Headline Humbug: Creating Engaging Headlines

Maybe it’s an excessive dose of tryptophan, but I am really tired (mostly bored) with headline hoopla.

Out with the Old
Heading “100 overused headline ideas” is the use of numbers. I’m ready to take 10 running steps and jump off of a 15-story building! I’d take good old-fashioned cognitive dissonance over numerical figures any day. Instead of five things to avoid or 15 ways to…, how about “little known facts that can kill you.”

Another overused headline tactic is superlatives. Talk about crying wolf. Cut the hype, and be real. PT Barnum has left the building. Our widget has saved users millions of dollars. The truth can be powerful in its own right.

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