Sharing some good news…

We’re used to telling our clients’ stories, so when a client reciprocates, we’re button-popping proud. Thank you for indulging us with this inspiring tale of how Schwegman Communications used visibility, versatility, and value to help a national client become an...

Measuring & Evaluating Public Relations

I love PR and our clients love it even more. It’s effective and inexpensive. However, it also can become an economic drain and a sinkhole for unmet expectations if you don’t do it right. So make sure you determine how your organization is going to assess the value of...