by Karen Winner | Jun 24, 2021 | Management
Shout out to “Rent” for its iconic lyrics. Too bad measuring PR is not so cut and dried. It depends on what you’re trying to accomplish and how you plan to do it. Working PR magic for more than 10,512,000 minutes, we’ve embraced digital opportunities and developed...
by Jennifer Schwegman | Aug 8, 2016 | Management
What’s the first rule in determining your marketing budget? If you don’t know, congratulations, because there is no hard and fast rule. While 10 percent of revenue is a popular figure, budgeting should be a process that revolves around your company’s specific...
by Jennifer Schwegman | Jan 28, 2013 | Management
Ragan’s PR Daily put out a list of qualities that you should expect from your PR firm so I thought it was worth sharing with all of you. Do you agree? Feel free to challenge or add your own ideas. We would love to hear from you. From Ragan’s PR Daily...
