by Jennifer Schwegman | Aug 25, 2016 | Public Relations
Now that you’ve decided to embrace PR as part of your marketing communications mix, how do you know when to keep PR work in-house or outsource it? Here are some pros and cons of both: In-house An employee will devote every ounce of effort solely to your company....
by Jennifer Schwegman | Aug 16, 2016 | Public Relations
You’re probably convinced that there are plenty of good reasons to add public relations to your marketing communications mix if you’re reading this. However, are you prepared for making PR a successful, long-term initiative that contributes significant results to...
by Karen Winner | Jan 3, 2012 | Public Relations
Is Your Marketing Communications/PR an Innie or Outie? Many a marcom/PR exec has asked the age-old question of whether tis better to retain this function totally inside or work with one or more outside partners. The argument can be made for both sides, but the answer...
by Karen Winner | Dec 1, 2011 | Public Relations
When companies tell me they haven’t had good luck with PR in the past, the first question I ask is: How often did you reach out to the media? Who was assigned to own media outreach? Typically, they don’t know the answer to either question, which in itself is quite...
by Jennifer Schwegman | Nov 22, 2011 | Public Relations
Do reporters know your company name but nothing about your organization? Are you tired of only being mentioned in articles when your competition is being quoted and getting all of the ink? Here are six tips to help transform your company from one that gets mentioned...
by Karen Winner | Oct 24, 2011 | Public Relations
What’s the deal? Even fresh-faced PR folks know that If you’re sincere about developing relationships with media folks, a press kit is among the essentials, if not the top one. Given its importance, I’m shocked to find so many so bland. Content as well as design...
