Jan
17
Why PR is Important…
Jennifer Schwegman
Jul
09
Karen Emanuelson Joins Schwegman Communications
We are thrilled that veteran online marketing strategist Karen Emanuelson is part of our team, helping us develop strategies and plans for integrating media relations with web and traditional marketing efforts. She’s a genius with a track record for chalking up results in Internet-based marketing and social media communications. No wonder she’s a popular speaker/lecturer for SCORE and other entrepreneurial organizations/courses.
Jun
26
Sharing some good news…
We’re used to telling our clients’ stories, so when a client reciprocates, we’re button-popping proud. Thank you for indulging us with this inspiring tale of how Schwegman Communications used visibility, versatility, and value to help a national client become an industry household word.
PeopleNet PeopleNet’s double-digit growth was nipping at the heels of its largest competitors in the trucking industry’s in-cab technology and mobile mobile communications market. When Meghan AuBuchon joined the company to head up marketing communications, she began to use public relations to capture the market’s share of mind and outsmart the deeper-pocketed competition without outspending them.
Within the first six months, Schwegman Communications secured more ink than we ha in the previous five years,” says AuBuchon. “They raised our PR metrics 450% in the first year and continue to surpass our goals each year. They really know how to translate technology into compelling business language and messages that resonate with prospects and support lead generation.”
Read the entire story. Then call us to learn how we can help your company gain traction in traditional and online media.
Apr
30
PeopleNet Delivers Engine Reporting for CNG, LNG Vehicles
PeopleNet is delivering engine reporting for compressed natural gas and liquefied natural gas vehicles. Fleets running traditional diesel-powered vehicles and alternative fuel-powered vehicles can accurately compare fuel use and efficiency as PeopleNet translates the data set of pounds of compressed or liquid gas to diesel equivalent gallons.
Full article available at Commercial Carrier Journal
Jan
06
FleetNews Highlights PeopleNet Founder
PeopleNet founder and ceo to Lead Trimble’s transportation and logistics division
Trimble has announced the appointment of PeopleNet founder and CEO Ron Konezny as general manager of Trimble’s worldwide Transportation and Logistics (T&L) Division.
Dec
29
Robert Half Management Resources Offers New Year’s Resolutions for Your Career
The New Year begins in a few days, and it could mean for you a time to start fresh.
Not just a health start or starting a new book, but how about a new job?
Whether you’re looking to find a new career, or perhaps you want to go for a promotion. There are plenty of resources out there to help move you forward.
Jim Kwapick, District President for Robert Half International, spoke with Kim on KARE 11 Sunrise about tips for those of you looking to make some career resolutions.
Dec
10
Headline Humbug: Creating Engaging Headlines
Maybe it’s an excessive dose of tryptophan, but I am really tired (mostly bored) with headline hoopla.
Out with the Old
Heading “100 overused headline ideas” is the use of numbers. I’m ready to take 10 running steps and jump off of a 15-story building! I’d take good old-fashioned cognitive dissonance over numerical figures any day. Instead of five things to avoid or 15 ways to…, how about “little known facts that can kill you.”
Another overused headline tactic is superlatives. Talk about crying wolf. Cut the hype, and be real. PT Barnum has left the building. Our widget has saved users millions of dollars. The truth can be powerful in its own right.
Read More»Nov
22
Securing a Feature Article
Do reporters know your company name but nothing about your organization? Are you tired of only being mentioned in articles when your competition is being quoted and getting all of the ink? Here are six tips to help transform your company from one that gets mentioned to one with top billing in a full feature spread.
Read More»
