Jennifer Schwegman

Enhancements Make PeopleNet In-Cab Navigation Easier for Drivers and Back Office to Use, Fleets to Reduce Out-of-Route Miles

PeopleNet, a leading provider of innovative and integrated onboard computing and mobile communications systems for effective fleet management, today announced enhancements for its In-Cab Navigation, powered by Maptuit® NaviGo™, that make it easier for both drivers and back-office personnel to use. According to PeopleNet COO Brian McLaughlin, “These enhancements are based on driver feedback and fleet requests, reflecting the pursuit of continuous improvement to meet user needs shared by Maptuit and PeopleNet. Efficiency is job number one, and the new route compliance and map details provide valuable information that help drivers save time by pinpointing exact arrival locations that meet customer guidelines and more, and fleets save money by reducing out-of-route miles.” Read News Release

Measuring & Evaluating Public Relations

I love PR and our clients love it even more. It’s effective and inexpensive. However, it also can become an economic drain and a sinkhole for unmet expectations if you don’t do it right. So make sure you determine how your organization is going to assess the value of your PR program’s results.


There are a number of ways to measure whether your PR efforts and expectations are in alignment but know that even the experts disagree on how much time and money are should be involved and how results should be measured. Measuring is one thing, evaluation is quite another. But neither can be done without first establishing expectations.

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PeopleNet Announces Partnerships

PeopleNet, a leading provider of innovative and integrated onboard computing and mobile communications systems for effective fleet management, today released two announcements at the American Trucking Association Exhibition and Conference.

PeopleNet Partners with Brazos Specialty Risk and SpeedGauge to Offer PeopleNet EOBR Customers with Speed Monitoring Discounted Auto Liability Insurance Premiums
EOBR with Speed Monitoring viewed as key to reducing risk and enabling safe driving

PeopleNet-SpeedGauge Partnership Adds Exclusive, Configurable Alerts and Daily Summary Enhancements to Speed Monitoring
Increased management and driver awareness promote safe driving habits

Minnesota Business Covers EPCO’s Role in Freedom Towers Construction

Engineered Products Company (EPCO) and the role they are playing in the construction of the Freedom Towers is covered in this month’s issue of Minnesota Business. Check it out…

1,000 Points of Light

“EPCO takes great pride in delivering quality products that help American contractors get the job done. These relationships provided the opportunity for our company and our product to be a part of history. It gives great personal meaning to recovery for this local company. We’re thrilled!”

Read full article in Minnesota Business

Creating Publicity Buzz at Trade Shows

When you think of publicity, trade shows might not be the first thing that pops into your mind, but they’re a great place to generate buzz and awareness for your company. Trade shows attract media and industry VIPs like honey attracts flies. If it’s a major show, important writers, editors, and reporters will be swarming the show floor looking for news. Here are four tips for helping them find it and generating publicity for your company:

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EPCO’s Role in Freedom Tower Construction

Engineered Products Company (EPCO) is featured in this month’s issue of Electrical News magazine for their part in the construction of the Freedom Towers in New York City. EPCO Lights Illuminate the Construction of the Freedom Towers Engineered Products Company (EPCO), a supplier of specialty lighting and wiring consumable products for electrical contractors, has announced that the interior construction of the Freedom Towers in New York City is being illuminated by nearly 1,000 of its TIGERcub 175 HID™ Type-O Temp Lights ordered by the project’s electrical contractor Five Star Electric.

Read full article in Electrical News Magazine.

Tips for Effective Media Interviews

Few executives worry about being accosted by reporters with camera crews on their way to the office in the morning. But for many executives, being interviewed even by a local or trade reporter is intimidating. There’s no reason to let fear—or ignorance—about the interview process prevent you from conducting an effective media interview. Here are 10 tips to help you:

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Transport Technology Today Discusses EOBRs with PeopleNet Vice President Rick Ochsendorf

The following article, written by Seth Skydel, was published in the October issue of Transport Technology Today (T3) magazine. PeopleNet Vice President Rick Ochsendorf is quoted in the article.

EOBRS: The Big Leap

In the making for many years, the announcement by the Federal Motor Carrier Safety Administration (FMCSA) was hardly a surprise. The coming mandate requiring most interstate motor carriers to begin using electronic onboard recorders (EOBRs) to track compliance with hours-of-service regulations is now moving toward a final rule, expected by July 2012. Enforcement is slated to begin three years later, in 2015.

Read full article in Transport Technology Today