Measuring & Evaluating Public Relations

I love PR and our clients love it even more. It’s effective and inexpensive. However, it also can become an economic drain and a sinkhole for unmet expectations if you don’t do it right. So make sure you determine how your organization is going to assess the value of...

Creating Publicity Buzz at Trade Shows

When you think of publicity, trade shows might not be the first thing that pops into your mind, but they’re a great place to generate buzz and awareness for your company. Trade shows attract media and industry VIPs like honey attracts flies. If it’s a major show,...

Tips for Effective Media Interviews

Few executives worry about being accosted by reporters with camera crews on their way to the office in the morning. But for many executives, being interviewed even by a local or trade reporter is intimidating. There’s no reason to let fear—or ignorance—about the...