by Jennifer Schwegman | Nov 22, 2011 | Public Relations
Do reporters know your company name but nothing about your organization? Are you tired of only being mentioned in articles when your competition is being quoted and getting all of the ink? Here are six tips to help transform your company from one that gets mentioned...
by Jennifer Schwegman | Nov 3, 2011 | Uncategorized
I love PR and our clients love it even more. It’s effective and inexpensive. However, it also can become an economic drain and a sinkhole for unmet expectations if you don’t do it right. So make sure you determine how your organization is going to assess the value of...
by Jennifer Schwegman | Oct 10, 2011 | Events
When you think of publicity, trade shows might not be the first thing that pops into your mind, but they’re a great place to generate buzz and awareness for your company. Trade shows attract media and industry VIPs like honey attracts flies. If it’s a major show,...
by Jennifer Schwegman | Oct 5, 2011 | Public Relations
Few executives worry about being accosted by reporters with camera crews on their way to the office in the morning. But for many executives, being interviewed even by a local or trade reporter is intimidating. There’s no reason to let fear—or ignorance—about the...
