by Jennifer Schwegman | Aug 9, 2017 | Sales
“What we’ve got here is failure to communicate. ”This oft-quoted line from Cool Hand Luke can make a huge difference to your company’s future success, if you dig for the issue causing a deal to die. Is it a product development, marketing or sales...
by Jennifer Schwegman | Nov 28, 2016 | Uncategorized
Karen and I are pleased to announce that Mary Prevost has just been named Managing Director of SCHWEGMAN. In this new role, Mary will be spending more time with clients, sharing her wealth of talent, including developing marketing communications and public relations...
by Jennifer Schwegman | Aug 25, 2016 | Public Relations
Now that you’ve decided to embrace PR as part of your marketing communications mix, how do you know when to keep PR work in-house or outsource it? Here are some pros and cons of both: In-house An employee will devote every ounce of effort solely to your company....
by Jennifer Schwegman | Aug 16, 2016 | Public Relations
You’re probably convinced that there are plenty of good reasons to add public relations to your marketing communications mix if you’re reading this. However, are you prepared for making PR a successful, long-term initiative that contributes significant results to...
by Jennifer Schwegman | Aug 8, 2016 | Management
What’s the first rule in determining your marketing budget? If you don’t know, congratulations, because there is no hard and fast rule. While 10 percent of revenue is a popular figure, budgeting should be a process that revolves around your company’s specific...
