Are You Ready for PR?

Are You Ready for PR?

You’re probably convinced that there are plenty of good reasons to add public relations to your marketing communications mix if you’re reading this. However, are you prepared for making PR a successful, long-term initiative that contributes significant results to...
How Much Should I Budget for Marketing?

How Much Should I Budget for Marketing?

What’s the first rule in determining your marketing budget? If you don’t know, congratulations, because there is no hard and fast rule. While 10 percent of revenue is a popular figure, budgeting should be a process that revolves around your company’s specific...