by Karen Winner | Jul 19, 2016 | Uncategorized
Without the brilliant comedy of late night talk show hosts, the decline of America’s social fabric would weigh more heavily on me. My longing for a kinder, gentler society that values civility would no doubt drive me insane. I wonder if others share the feeling that...
by Karen Winner | Aug 6, 2012 | Communications
I was nearing a project deadline and was particularly annoyed with a deluge of emails, including a barrage of newsletters I subscribe to. It got me questioning the value of those newsletters. After all, there are copious amounts of information available 24/7 through...
by Karen Winner | Jul 16, 2012 | Website
Businesses are constantly changing and adapting, so it stands to reason that their websites need to reflect the dynamics with new messaging and content. But sometimes it’s easy to fall in the trap of “keeping up with the Joneses” instead of thoughtfully deciding to...
by Karen Winner | Jan 3, 2012 | Public Relations
Is Your Marketing Communications/PR an Innie or Outie? Many a marcom/PR exec has asked the age-old question of whether tis better to retain this function totally inside or work with one or more outside partners. The argument can be made for both sides, but the answer...
by Karen Winner | Dec 1, 2011 | Public Relations
When companies tell me they haven’t had good luck with PR in the past, the first question I ask is: How often did you reach out to the media? Who was assigned to own media outreach? Typically, they don’t know the answer to either question, which in itself is quite...
